About The Levels — Horticultural Marketing & Brand Strategy

Founded by Lucy Allen, The Levels is a boutique marketing consultancy dedicated to helping plant lovers, growers and garden businesses thrive in a crowded digital world. With expertise in organic horticulture, ecological design, and digital engagement, we speak both garden language and business results.

Lucy works at the intersection of gardening and digital marketing. An award-winning garden designer,  former Head Gardener and seasoned digital marketeer, Lucy offers a unique opportunity to work with someone who knows both sides of the business.

• Authentic horticultural insight meets digital expertise
• Meaningful storytelling that resonates with eco-conscious audiences
• Complete transparency and practical strategies you can implement

Why it matters:
Today’s gardeners and green consumers don’t respond to generic marketing — they want authenticity, education, and community. We build strategies that reflect your values and deepen audience trust.

Our aim is to constantly challenge ourselves and our clients to deliver work that is creative but always mindful of your business needs.

We’ll work with you to come up with clear and defined business objectives, and we’ll deliver against these using a mix of creative communications.

Everything we do is driven by the return.

At heart we’re data geeks.  We’ll explain how to measure the success of a campaign and work out together how we define success for your business.  Everything we do is rooted by insights of your industry and green fingered folk.