“This time it’s different” say Facebook as they acquire Beluga

Beluga corporate logoNormally when Faceboook acquire a start up they make you can offer you can’t refuse, shut you down and strip you of all your intellectual assets.  Highly effective but just a tad on the brutal side.

So, when news of their acquisition of Beluga (belugapods.com) was broken by the boys over at TechCrunch we assumed it would be just another slash and burn job.  But we were wrong.  Facebook have explicitly stated that this won’t be the case and in an open letter on the Belgua website state. “Beluga and Facebook are committed to create new and better ways to communicate and share group experiences.”

Beluga is a free mobile group messaging service so a little bit like Foursquare in that you can share your location, but just (& only) with your friends.   You can also share photos, updates etc with the group but again, completely privately.  It’s made up of a team of three bright young things who learnt their craft at Google and created a bit of a feeding frenzy when they went out into the market looking for angel funding but as we now know Facebook got there first.

So, what’s the future for Beluga?   The privacy of their users, which is so closely guarded seems a little at odds with the Facebook mantra of give us your data and we’ll sell it, but other than that this seems like a perfect fit.

Could it be that this is Facebook tacitly admitting that there are some users out there who aren’t prepared to share their life with the world?  Could this be their first move in building an alternative service where privacy is key?  We’ll wait to find out.

To read the original TechCrunch article http://techcrunch.com/2011/03/01/facebook-beluga/

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