New research from Nielsen suggests that the future is looking very good for them as they make even further strides in the battle of the Smartphones. In the US 18-24 year olds were significantly more likely to purchase a phone with an Android operating system than iOS or Blackberry. 27% of all active phones in the US are still iPhones but it’s the change in taste of the youth market that’s very telling.
This is great news for the publishers who’re still facing the imposition of the 30% Apple tax and also for the techno-liberals (like us Levellers) who object to the closed wall garden approach taken by Apple and Blackberry.
We think that this is only Round 1 of an epic battle and we’re looking forward to the benefits delivered to the consumer as these mighty Krakens of the technology world go head to head in the mobile wars.