“The web’s a big place so sometimes it helps to have a tour guide”.
This is how Google describe their +1 technology, a recommendation system that allows you to flag interesting or relevant pages within search results, sharing these recommendations with people you’re connected to through Google. As Facebook carries on it’s relentless expansion this is another move from our friends at the search giant to make their results and services ever more “social”. It’s simple, elegant, easy to execute from a users perspective and in time will give a deeper more human feel to search results. What’s not to love about this.
A Google account’s required to use this new feature and allows users to share their recommendations through Gmail, Google Chat, Google Reader and Buzz. Currently, the button is only available on the search results page, but in the future Google has plans to provide this button to companies so users can +1 their site without ever having to leave the page. You’ll also be able to +1 Google Ads that you find beneficial.
In Google’s own words:
“Say, for example, you’re planning a winter trip to Tahoe, Calif. When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you’re looking for a new pastarecipe, we’ll show you +1’s from your culinary genius college roommate. And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop.”
And here’s where things get interesting from an SEO perspective; look again at the last line “And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop”.
Matt Cutts recently went on record saying that one of the best things you can do to improve your ranking is to get “social”. So, together with this statement we can see just how vital a carefully executed social media strategy is to search optimisation going forward. Getting people to +1 your content is going to deliver more organic traffic and better results. We’re also hoping that’ll deliver cheaper paid traffic too if +1 ranking is incorporated into their data.
So all in all this seems like a great move all round. An elegant and useful service for the user and a simple way to improve Google’s results based on the service and reputation of the sites it’s indexed.
We’re now sitting back and waiting for the multitude of “Get more +1’s at low low prices” emails from every black hat spammer out there!
To read the original Google post to go: